During the Covid-19 pandemic, the ZEISS Sales team asked my employer MONOMANGO for a new interactive digital business tool to communicate with their local and global clients. As a digital designer, I developed a Virtual Product Demo with a team, to enable the sales department to conduct client sessions. After analysing the sales team’s needs, we filtered them down to essential functions and a simple invitation process through CMS pages. This not only made it more accessible for new users, but reduced the overall development time.
The virtual showroom consists of two space modes:
(1) 360 degree mode — users log in and can move around to greet other guests and virtually touch the ZEISS medical machines. The host can also do simple presentations.
(2) Demo Mode — focuses on detailed product learning sessions with step-by-step explanations.
For the interface’s overall look, I kept ZEISS's original BI design system and emphasised the futuristic digital product theme by adding a soft outer glow, wide shadow, and 90% transparency. The avatar is composed of a user name, a user camera view inside a circle, and a ring surface. To make it more lively, I proposed a glow-speaking ring effect that represents a smiling mouth which transforms as the user's microphone audio level changes.
Nahyun Park is a Berlin-based interdisciplinary graphic designer and visual artist with more than 10 years of global careers. She specialises in detail-oriented visual identity craft based on conceptual and storytelling methodologies. She has directed strategic branding solutions for clients in the commercial and cultural industries by innovating original visual narrative across digital and physical medium. As an artist, she experiments with interactivity through various creative disciplines and hybrid forms.