Visual Direction

Reconceptualized grunge aesthetic to identify an album of vintage dreampop and shoegaze music

Creative Direction

Identity Design

Art Direction

Visual Creation

Context

Naemi is a Berlin-based Kansas-born music producer. I was asked to design the cover artwork for their album, 'Breathless, Shorn' which was released on the label 28912 and distributed by Boomkat.

Challenge & Solution

To visually reflect the album's vintage dreampop and shoegaze sound, I created a hybrid, soft-grunge look that evokes late 90s and early 2000s aesthetics.

A special request from the musician was to incorporate a photo taken by their mother. After we agreed that the sunset highway scene in the photo captured the mood of the music enough, I edited it into a pattern and used it across the entire backside of the cover.

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