Visual Direction

Reconceptualized grunge aesthetic to identify an album of vintage dreampop and shoegaze music

Creative Direction

Identity Design

Art Direction

Visual Creation

Context

Naemi is a Berlin-based Kansas-born music producer. I was asked to design the cover artwork for their album, 'Breathless, Shorn' which was released on the label 28912 and distributed by Boomkat.

Challenge & Solution

To visually reflect the album's vintage dreampop and shoegaze sound, I created a hybrid, soft-grunge look that evokes late 90s and early 2000s aesthetics.

A special request from the musician was to incorporate a photo taken by their mother. After we agreed that the sunset highway scene in the photo captured the mood of the music enough, I edited it into a pattern and used it across the entire backside of the cover.

Nahyun Park is a Berlin-based interdisciplinary graphic designer and visual artist with more than 10 years of global careers. She specialises in detail-oriented visual identity craft based on conceptual and storytelling methodologies. She has directed strategic branding solutions for clients in the commercial and cultural industries by innovating original visual narrative across digital and physical medium. As an artist, she experiments with interactivity through various creative disciplines and hybrid forms.

Nahyun Park